Monday, August 04, 2008
The last time we talked about an ESPN Ad Agency campaign, it was those weird eyeball balls that they mailed out. Well this time them gone even further out the box and into the laundromat....literally. From AdFreak via STIR has the details....
Boston Red Sox slugger Manny Ramirez was traded to the Los Angeles Dodgers last Thursday. ESPN agency Ground Zero quickly sprang into action, and by lunchtime Friday, “nearly every Laundromat in Los Angeles county had at least one ‘Lost Red Sock.’ ” Even the Encino Quickie Wash? The agency’s interns must have loved tooling around all day, dropping off socks, pocketing fabric softener.Weird. The eyeball thing was at least promoting the fact that ESPN has Sports on 24-7, thus given you red eye, but this doesn't seem to make much sense. Maybe ESPN wants to get in good with the Dodgers for some reason, but it seems like a giant waste of money to me. There could be an advertisement for ESPN Radio on the back though now that I think about it. Clever but certainly very very questionable.
Red Sox Trade Manny: Laundromats Rejoice (Stuff That Is Relevant)
Manny: machine wash cold, tumble dry low (Ad Freak)
Posted by Awful Announcing- at 3:31 PM