ESPN's Ad Agency Is At It Again, Hits Up L.A. Laundomats

Monday, August 04, 2008

The last time we talked about an ESPN Ad Agency campaign, it was those weird eyeball balls that they mailed out. Well this time them gone even further out the box and into the laundromat....literally. From AdFreak via STIR has the details....

Boston Red Sox slugger Manny Ramirez was traded to the Los Angeles Dodgers last Thursday. ESPN agency Ground Zero quickly sprang into action, and by lunchtime Friday, “nearly every Laundromat in Los Angeles county had at least one ‘Lost Red Sock.’ ” Even the Encino Quickie Wash? The agency’s interns must have loved tooling around all day, dropping off socks, pocketing fabric softener.
Weird. The eyeball thing was at least promoting the fact that ESPN has Sports on 24-7, thus given you red eye, but this doesn't seem to make much sense. Maybe ESPN wants to get in good with the Dodgers for some reason, but it seems like a giant waste of money to me. There could be an advertisement for ESPN Radio on the back though now that I think about it. Clever but certainly very very questionable.

Red Sox Trade Manny: Laundromats Rejoice (Stuff That Is Relevant)
Manny: machine wash cold, tumble dry low (Ad Freak)

Posted by Awful Announcing- at 3:31 PM


well they're probably just trying to win over the Dodger fans since they (and other PSTers) complained of East Coast bias for years (right or wrong) and now ESPN is opening/opened their LA office. I guess fighting bias with bias is the ESPN way?

Aug 4, 2008, 4:13:00 PM  

Why didn't they do this for Derek Lowe? Bill Mueller? Grady Little?

GMoney said...
Aug 4, 2008, 4:14:00 PM  

Most things ESPN does don't make sense. Also true of most commercials in general these days.

Anonymous said...
Aug 4, 2008, 4:47:00 PM  

And ESPN's love of ALL things Boston continues unabated, even eclipsing its lovefest of all things Yankees.

Brian said...
Aug 5, 2008, 5:37:00 AM  

ESPN's love of ALL things Boston? Hilarious. Yes, rubbing this trade in Boston fans faces is certainly caused by love.

Anonymous said...
Aug 5, 2008, 8:10:00 AM  

ESPN's just mad that Brady compared them to MTV.

"That's what ESPN has become. ESPN, to me, is like MTV without the videos, ESPN is without the highlights."

Anonymous said...
Aug 5, 2008, 8:25:00 AM  

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