Tuesday, August 05, 2008
(Before I get into this I just wanted to note that there is going to be another Sports Center Live special on Favre today. I'm still trying to find out all the details but it should be around 2pm or so.)
So yesterday ESPN decided to go live with a Sports Center Special on Favre at noon, and by 2pm the "developing story" was already going nowhere. The problem though wasn't the idea itself but that not a damn thing happened and the planned special was to last until 3pm. OTL and NFL Live were to follow, ATH and PTI were certainly going to talk about it, Sports Center comes on again and finally ESPN News promises a Mike McCarthy meeting at 9:15pm which never comes to fruition. That's a giant day of nothing if you ask me.
Now this isn't ESPN's fault, for the most part, but today we're inundated with the same news. Sports Center rehashes an entire night of nothing, quotes a Jay Glazer story, and First Take even has the audacity to ask the question, "is the coverage over-the-top?" Given the fact that ESPN is going to go live with yet another Sports Center Special today, with a press conference and practice looming, this story has gone insanely past the level of overkill. I honestly think that the coverage has surpassed the Mitchell Report, and is dangerously approaching Spygate, but with far less answers and intrigue.
With all of that said, I don't blame ESPN in the least for the coverage because as much as you try to ignore it, you know you're still interested in the outcome. I've also noted in the past that July and early August are the slowest months of the Sports' calendar year, so some repetitiveness is a necessary evil. Seemingly the only other story worthy of coverage today is the Brewers fight. There just doesn't seem to be a happy medium to be found anywhere.
This whole ordeal definitely raises some interesting thoughts though....
1) I hope everyone involved in the new Sports Center changeover is taking notes (I'm sure they are). The 24-hour news cycle can have great days and horrible days. So they better be prepared to call audibles next Summer.
2) The word is that the 9am-Noon edition of Sports Center Live will have similar stories, but different contributors from the 6am-9am edition. For example, Chris Mortensen would report on Favre at 7am, but a Packers beat writer would report at 10am. The question I have is....Does this really even make a difference in the viewers eyes?
3) Why even continue to air ESPN News and First Take? You could probably get more viewers by replaying the Monday Night Baseball game on Tuesdays during the day.
4) Nothing is worse than the continual replays of Sports Center, so anything seems better than the alternative.
It's a very dynamic and evolving dilemma to say the least and I'd be interested what all of you had to say about it. I'll also be passing along the "SC Special" details when they come through the "wire".