Nike Uses Marvin Gaye Clip For New Team USA Commercial
Thursday, August 07, 2008
Marvin Gaye performed one of the best live renditions of the National Anthem back at the 1983 NBA All Star Game in Los Angeles and Nike has decided to use it for a new Team USA commercial. Via Fanhouse....
Goosebumps. There's a 30-second version and a 60-second version that you will begin seeing on 08-08-08 as well as a two and a half minute version of the commercial will air on August 5th. That extended version will follow the final episode of “Road To Redemption presented by NIKE” on ESPN2.
Marvin Gaye + USA Basketball = Chills (Fanhouse)
Just Do It: Marvin Gaye (Inside Nike)
Labels: Great Ideas, NIKE, Olympics, Sports Advertising, Sports Marketing, Team USA, The National Anthem, YouTube Video
12 Comments:
That was horrible.
That's why I don't watch Marvin Gaye Nike commericals, because they're garbage!
All it's missing is a little bit of Hacksaw Jim Duggan.
Toby Keith had a previous deal with adidas and couldn't do it. Deal with it.
Forgive my ignorance, but how many other Marvin Gaye Nike 'commericals' are there?
I heard they debuted this commercial on Father's Day.
Anonymous who said it was horrible is a fuckin idiot lunatic bastard.
I enjoyed it. Never seen the commercial or Marvin Gaye's rendition of the national anthem before.
BTW, Doug Gottlieb mentioned Awfulannouncing.com and this clip last night on ESPN radio.
I didn't realize Anonymous that we were being inundated with Marvin Gaye commercials. You're probably one of these fat lazy cigarette smoking NASCAR fans who'd rather see Jeff Gordon singing the National Anthem. What a knucklehead. BTW, get some taste.
Absolutely beautiful commercial. He had such a great voice. This has to be one of the best renditions I have ever heard. RIP Marvin Gaye!
Great commercial! Dwight Howard is the first guy off the bus when th ecommercial first starts and he's got a couple of brief shots in the commercial. He's not the only one on the team not sponsored by Nike - D. Wade is with Converse and I don't think Tayshaun is with Nike either
I just saw the commercial featuring Marvin Gaye, among a backdrop of Team USA basketball players. I find it appalling that the National Anthem is reduced to a trip-hop back beat to sell gear to ballers.
Do you not know what the National Anthem stands for? Don’t try to tell me that the patriotism angle lies within the Olympic umbrella. The bastardization of our country’s national anthem is merely a continuation of what pop ‘vocalists’ feel is within their rights as - and I’m laughing as I type this - artists.
A national anthem is a generally patriotic musical composition that evokes and eulogizes the history, traditions and struggles of its people, recognized either by a nation’s government as the official national song, or by convention through use by the people. Not a soundtrack to a commercial.
PLEASE leave the National Anthem alone! If you’ve ever been on a Marine or Navy base when Colors blast at 0800, you MIGHT understand what the song truly stands for.
Then again, maybe not. And that’s the sad part. And those who don’t, will undoubtedly vote for the GlobalHomoSocialist this November.
Probably one of the most beautiful renditions I have ever heard. Obviously the poster above is simply a racist redneck.
They aired this during the Australia game the other day. It was pretty long and watching the ad now, I'd say it was definitely the 2:30 version.
By the way, does anyone see Dwight Howard in there? He could have been and I just failed to see it, but I was wondering if he is since he's not sponsored by nike while everyone else is.