Monday, August 13, 2007
I can't even count the old ones..."It's Fantastic", "I Love This Game", "Love It Live", and "Who Wants to Sex Mutumbo" are just a few that I can think of off the top of my head. Well add this one to the mix....
"Where Amazing Happens"
SBD gives this breakdown....
The campaign’s theme has drawn praise from a number of executives who heard about it during the meeting, but the NBA is keeping details of the campaign under wraps until the season draws closer.Great....from the makers of the David Blaine Commercials. Umm....I can already tell I'm not going to be a fan. With that said....I've got a few of my own....
It is the second NBA campaign this year for Goodby, Silverstein & Partners. The shop did the “Unbelievable” playoff and Finals campaign featuring illusionist David Blaine during the 2006-07 postseason.
According to one executive familiar with the theme, the conceptual presentation included a series of slides, one featuring Kobe Bryant and LeBron James dunking with the tag line “Where space walking happens.” Another slide depicted the dramatic photo of Michael Jordan sobbing as he holds the NBA championship trophy with the tag line “Where grown men crying happens.”
Eventually, the slides concluded with the tag line “Where Amazing Happens.”
"Where Tanking Happens"
"Where Karaoke Happens"
"Where Point Shaving Happens"
I could go on and on, but I think it's safe to say the NBA needs to play this commercial about 14 hours a day across the world to help people forget about some of the incidents of the past year.
NBA readies ‘amazing’ new ad campaign (Sports Business Daily)