NBA Has Yet Another New Slogan

Monday, August 13, 2007

I can't even count the old ones..."It's Fantastic", "I Love This Game", "Love It Live", and "Who Wants to Sex Mutumbo" are just a few that I can think of off the top of my head. Well add this one to the mix....

"Where Amazing Happens"

SBD gives this breakdown....

The campaign’s theme has drawn praise from a number of executives who heard about it during the meeting, but the NBA is keeping details of the campaign under wraps until the season draws closer.

It is the second NBA campaign this year for Goodby, Silverstein & Partners. The shop did the “Unbelievable” playoff and Finals campaign featuring illusionist David Blaine during the 2006-07 postseason.

According to one executive familiar with the theme, the conceptual presentation included a series of slides, one featuring Kobe Bryant and LeBron James dunking with the tag line “Where space walking happens.” Another slide depicted the dramatic photo of Michael Jordan sobbing as he holds the NBA championship trophy with the tag line “Where grown men crying happens.”

Eventually, the slides concluded with the tag line “Where Amazing Happens.”
Great....from the makers of the David Blaine Commercials. Umm....I can already tell I'm not going to be a fan. With that said....I've got a few of my own....

"Where Tanking Happens"
"Where Karaoke Happens"
"Where Point Shaving Happens"

I could go on and on, but I think it's safe to say the NBA needs to play this commercial about 14 hours a day across the world to help people forget about some of the incidents of the past year.

NBA readies ‘amazing’ new ad campaign (Sports Business Daily)

Posted by Awful Announcing- at 1:20 PM

9 Comments:

Where Dane Cook doesn't happen.

GMoney said...
Aug 13, 2007, 1:44:00 PM  

Hahaha....touche' GM...Touche!

Aug 13, 2007, 1:46:00 PM  

Wasn't there also something like "Where will you be when?" I'm guessing they didn't specify the event, because they couldn't think of anything ever exciting happening.

Loren said...
Aug 13, 2007, 1:50:00 PM  

NBA: Where Amazingly Bad Ratings Happen.

TJX said...
Aug 13, 2007, 2:18:00 PM  

"NBA. Amazing? You bet!"

- Tim Donaghy

Anonymous said...
Aug 13, 2007, 2:53:00 PM  

WNBA: Where Nothing Happens.

TJX said...
Aug 13, 2007, 3:26:00 PM  

"NBA, where..." aw hell, anon's is so good I can't think of anything.

Anonymous said...
Aug 13, 2007, 9:14:00 PM  

In New York:
"When Dolan Happens"

Anonymous said...
Aug 14, 2007, 3:58:00 PM  

where making 5 babies with 4 different women happen!!

Anonymous said...
Aug 15, 2007, 12:04:00 AM  

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