Next Week's MNF Game Is Turning Into A James Bond Music Release Party

Wednesday, September 24, 2008

Last year ESPN started a deal with record labels where they started using songs from albums coming out the next day for their bumper music during Monday Night Football. At the inception it seemed like a great idea, and that it was a mutually beneficial venture for both parties, but fans quickly learned that ESPN just wouldn't draw the line in terms of the artists they'd choose. The likes of The Eagles and Rick Simerly were played ad nauseam, and the once good idea turned into one giant distraction.

Well this year will apparently be no different and our first installment of "MNF Music" will take place during next week's Ravens-Steelers game. What's the music that you'll be inundated with, you ask? Well it's the theme to the new James Bond movie "Quantum of Solace" of course! Via ESPN....

SportsCenter Monday Kickoff (6 p.m.) and Monday Night Countdown (7 p.m.) will include brief video montages of football highlights mixed with the song and music video “Another Way to Die,” the theme for the upcoming James Bond film Quantum of Solace. The music was written by Jack White of The White Stripes and Raconteurs and is a duet between White and multiple Grammy Award winner Alicia Keys. The song will also be heard throughout the MNF telecast, continuing “Monday Night Musicians,” an initiative introduced last season where ESPN's music department works with record companies to highlight upcoming music releases of popular performing artists within Monday Night Football games.
I guess there could be worse artists out there to get beat over the head with, but I'm guessing by the end of the game we'll be throwing things at the television screen. Also, while the single comes out the next day, the movie itself doesn't even come out until November. It would seem to make much more sense to do this promotion then, but what do I know? I don't really have a problem with the idea in theory, but let's at least try to make the artist/song fit into the game somehow this year, okay?

Posted by Awful Announcing- at 4:45 PM


Is there any chance Tony Kornholer might accidentally get caught in some James Bond initiated firefight crossfire?

t2ed said...
Sep 24, 2008, 4:59:00 PM  

I'm more looking forward to Bond than I am a Ravens game.

GMoney said...
Sep 24, 2008, 5:40:00 PM  

MNF on ESPN sucks. Is it about the game or product placement and cross promotion?? And Tony Korny is a distraction that adds nothing to the telecast... fire his lame ass.

Anonymous said...
Sep 24, 2008, 7:56:00 PM

I read somewhere that ESPN may consider replacing Tirico and crew with Mike cubed on a permanen t basis if ratings suffer. I hope that was utter nonsense talk b/c as much as Kornheiser sucks, Mike and Mike are just plain amatuerish and unwatchable.

Anonymous said...
Sep 24, 2008, 8:12:00 PM  

@Anon 8:12:



The only way I could think of a worse scenario than the three Mikes on MNF permanently is if Matt Millen takes Tony Kornhole's TK is named the new Lions President & GM.

Sep 24, 2008, 8:40:00 PM  

Here's a link to the song in case anyone hasn't heard it:

If they can figure out a way to mix that overproduced piece of shit into football.. my hats off to them.

Freddie said...
Sep 24, 2008, 10:09:00 PM  

Makes you kinda glad that Amy Winehouse was too hammered to make the theme song.

bvllets said...
Sep 24, 2008, 10:13:00 PM  

im sure jack white is thrilled

Anonymous said...
Sep 24, 2008, 11:49:00 PM  

So much for not using any more gimmicks. First Hispanic Heritage Month, and now this.

Anonymous said...
Sep 25, 2008, 12:52:00 AM  

Whenever some talking head bimbo from ESPN says anything, you can safely say that it's a total fabrication.

hollywood wags said...
Sep 25, 2008, 8:39:00 AM  

Looks like I will be boycotting MNF for a second straight week. I did so last week because of #4 playing.

Taylor said...
Sep 25, 2008, 10:07:00 PM  

And I thought that this year was all about football. Oh well[sigh]

Desmond said...
Sep 26, 2008, 1:38:00 PM  

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