If you're a frequenter of the convenience store 7-11, you'll be noticing an overhaul of their stores in the next few weeks. Much like last summer, when "The Simpsons Movie" took over the stores before it debuted, NBC is using Slurpie Cups and Big Bite containers as promotional vehicles for Sunday Night Football games on the network. Via Mediaweek....

Mike McCarley, vp, marketing, promotions and communications, NBC Universal Sports & Olympics, is hoping the partnership and promotion will not only reach avid football fans and regular SNF telecasts, but also "millions of casual fans."

"Sunday Night is Football Night is not just for die-hard fans but for their friends and family who gather around the TV and watch the game as a social occasion," McCarley said. "Partnering with with 7-Eleven allows us to reach millions more avid and casual football fans each week and allows those fans to stock up for Sunday night's big matchups."

In-store promotions in more than 6,000 7-Eleven stores will include special cups and hot dog containers that are preprinted with the 2008 NBC Sunday Night Football game schedule. Customers will also be able to enter a sweepstakes and each week, a customer will be randomly selected to win a trip for two to New York City to visit the pregame show.

That seems like a lame prize to me if they're trying to target casual Football fans. Most people would have used tickets to the Super Bowl, but hey....whatever you think will work. Other than that it seems like a great idea depending on the money involved. I can't imagine that it's cheap to turn over 6,000, 7-11's into a giant advertisement for a network, but the amount of traffic seeing the ads is probably worth the price.

NBC Sports Teams Up With 7-Eleven (Mediaweek)

(Photo via Sports Business Daily)