ESPN Is Seriously Hyping This OSU-USC Game

Thursday, September 11, 2008


Obviously they should be promoting what's arguably the best matchup of the College Football season, but I haven't seen them go to this degree before. Even with playoff games in professional Sports. First off they've dubbed it "The Collision In The Coliseum" and they've made a crawl for info on the game for the bottom of the screen. They're also hyping the game on both Sports Center and First Take multiple times a day, showing clips of former players Keyshawn Johnson and Cris Carter talking bets and now ESPNU plans on starting coverage on Friday with something called “Walk ThrU” at 1pm....

As a prelude to No. 5 Ohio State at No. 1 USC live Saturday, Sept. 13, at 8 p.m. on ABC and ESPN Radio, ESPNU’s Walk ThrU special will highlight several college football moments from the Buckeyes and Trojans’ past and present, including the 1985 and 1990 Rose Bowl matchups between both schools. Coverage begins Friday, Sept. 12, at 1 p.m.

In addition, ESPNU will continue to utilize Campus Connection students during the college football season. All weeklong, a student from Ohio State and USC will provide student perspectives from the campuses leading up to Saturday’s matchup. USC vs. Ohio State Walk ThrU Schedule...

Fri., Sept. 12

Ohio vs. Ohio State (2008)- 1pm
USC at Virginia (2008)- 3:30pm

Sat., Sept. 13

USC vs. Arizona State (2005)- Midnight
Michigan vs. Ohio State (2006)- 3am
2006 Heisman Presentation (Troy Smith)- 6am
2005 Heisman Presentation (Reggie Bush)- 7am
1985 Rose Bowl: USC (20) vs. Ohio State (17)- 8am
1990 Rose Bowl: USC (35) vs. Ohio State (26)- 10am
Again, not a bad idea at all, but I can't remember them hyping a game to this degree in quite awhile. Well maybe the Michigan-Ohio State game back in 2006, when it was #1 vs. #2, but other than that I can't think of one.

Posted by Awful Announcing- at 12:17 PM

21 Comments:

AA- I am sure you've seen it already, but LeAnne Schreiber, the ESPN Ombudsman, had a good column today about cross promotion. She made some good points. I don't know if the OSU-USC hype applies, but some parallels can be drawn.

http://sports.espn.go.com/espn/columns/story?columnist=schreiber_leanne&id=3580854

Tyler said...
Sep 11, 2008, 12:33:00 PM  

I don't know if this counts because it's not college football, but last year's Patriots-Colts "Super Bowl 41.5" game received a lot of hype from the leader.

jfein said...
Sep 11, 2008, 12:38:00 PM  

In addition to the 2005 Heisman Presentation to Reggie Bush, will they also be showing a re-enactment of the agent handing over the keys to the rent-free house for Reggie Bush's parents? That would be lovely.

http://rivals.yahoo.com/ncaa/football/news?slug=ys-bushprobe

Rob Pollard said...
Sep 11, 2008, 12:39:00 PM  

I thought the commercial that said "If you miss this football game your heart will explode" was a bit much.

Just a bit.

t2ed said...
Sep 11, 2008, 12:43:00 PM  

They hype Duke/Carolina to the Nth degree Every. Time. They. Play.

Bau3r said...
Sep 11, 2008, 12:48:00 PM  

I have to give ESPN a pass here...the game has been hyped by EVERYBODY for months now. They did the same for OSU/Michigan in '06, Texas/OSU in '05, ND/USC in '05. I mean, look back to 1993 when ESPN did the first on-campus gameday for the FSU/ND battle.

I don't have a problem when ESPN goes overboard for a legimate big game, like this one. The problem is hyping crap like every UNC/Duke game or the X-Games.

Sean O said...
Sep 11, 2008, 12:58:00 PM  

Yeah, good point Sean O. They're just breaking out new things everyday for this game that I haven't seen before. The webpage has an item for each day this week.

Again, not a bad idea....just different.

Sep 11, 2008, 1:07:00 PM  

It's inferior. This leads us nowhere nearer to a playoff. If the game actually meant something toward a real championship, then perhaps I'd watch. I'll watch Southern Methodist vs. Texas Tech because at least that will be a really exciting game. Screw you BCS.

Brad James said...
Sep 11, 2008, 1:11:00 PM  

I'll watch Southern Methodist vs. Texas Tech because at least that will be a really exciting game.

Especially since Beanie Wells is now "doubtful."

Sep 11, 2008, 1:26:00 PM  

Also new. Cute girl...

http://sports.espn.go.com/broadband/video/videopage?videoId=3581594&categoryId=3579993&brand=null

Anonymous said...
Sep 11, 2008, 1:26:00 PM  

Beanie Wells doubtful = give the 10.5 points

GMoney said...
Sep 11, 2008, 1:34:00 PM  

Not quite sure the point in rebroadcasting the USC and Ohio State games from earlier this year.

Anonymous said...
Sep 11, 2008, 1:37:00 PM  

This game's going to suck. It would've with Wells, it will without him. USC is just better, by a lot.

CB said...
Sep 11, 2008, 2:08:00 PM  

maybe its b/c Beanie Wells aint playing (as per Tressel 1 hour ago)
http://news.yahoo.com/s/ap/20080911/ap_on_sp_co_ne/fbc_t25_ohio_st_wells_8

Anonymous said...
Sep 11, 2008, 2:16:00 PM  

Its not just the WWL. The LA Times has been running stories all week about previous OSU-USC matchups... from the 70's!!! Its kind of silly. I think most college football fans are going to watch, but enough with the overkill. Unless overkill has changed her name to Erin Andrews.

MikeT said...
Sep 11, 2008, 2:39:00 PM  

USC is going to run a train on Ohio State, sorta like what has happened every time a Big 10 team has had a high profile game outside the conference the last two seasons.

Kyle said...
Sep 11, 2008, 4:04:00 PM  

Kyle, I agree USC will v likely win (and likely by double-digits w Beanie out) but let's not get carried away. OSU easily beat a #2 Texas team in a similar OOC game in 2006. Plus, the "mighty" Big 10 has sprinkled in some other wins (such as '07 UM over #9 Florida in Citrus Bowl, '06 PSU over Tenn in Outback Bowl) over the past two years. They're just clearly behind the SEC and Pac-10 overall, paired with UM having some epic gags early and OSU getting stomped late, which understandably stands out in everyone's mind.

Rob Pollard said...
Sep 11, 2008, 5:09:00 PM  

You're absolutely right. I just like bashing the Big 10 whenever possible :)

Kyle said...
Sep 11, 2008, 5:19:00 PM  

Oh, and on that note: Fresno State over Wisconsin. Who's with me?!

Kyle said...
Sep 11, 2008, 5:22:00 PM  

the difference here is that if florida and georgia face each other ranked 1 and 2 on nov. 1st (definite possibility) there will be so much less coverage because the game will be on cbs.

matt said...
Sep 11, 2008, 5:32:00 PM  

USC and Ohio State didn't even play in the 1990 Rose Bowl. ESPN looks stupid if they are promoting it that way.

Steven said...
Sep 11, 2008, 5:45:00 PM  

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