Monday, September 15, 2008
The NFL and ESPN are working together on a campaign titled "Fútbol Americano", which is the first step promote the game of Football to different cultures, and will kick off Hispanic Heritage Month tonight during the Eagles-Cowboys game on ESPN. The ads started up on September 1st but Monday Night Football will be the real jumping off point with a ton of features and elements in production being brought to you in Spanish....
The MNF game telecast on ESPN will feature special graphic integrations, vignettes and audio from the ESPN Deportes Spanish-language telecast featuring Emmy-nominated play-by-play commentator Álvaro Martín and former NFL kicker Raúl Allegre. The telecast will also kick off with a customized version of the Hank Williams Jr. open, featuring some lyrics in Spanish. The Monday Night Countdown pre-game (7 p.m.) will also highlight events with special features and coverage of the national anthem, which will be performed by a Latino artist at Texas Stadium that evening.ESPN and the NFL took out a gigantic ad in today's USA Today and have even created a website, NFLLatino.com. The month long Hispanic Heritage Month goes from September 15 to October 15, but it appears as if this is the only Monday nighter that ESPN plans to use this format.
ESPN’s Hispanic Heritage Month schedule will feature two new programs and daily 30-second vignettes honoring Hispanic athletes. Themed programming will include J.C. Chávez, a film about the feats of Julio César Chávez, undisputedly one of the best Hispanic boxers of all time. Directed by Diego Luna of breakout hit Y Tu Mamá También (2001), the film examines Mexico’s adoration of the iconic six-time world title champion and will make its television premiere Saturday, September 27 at 10 p.m. ET on ESPN Deportes and ESPN Classic. In addition, dominoes, considered one of the most popular pastimes among Hispanics, will also take center stage during Hispanic Heritage Month with the premiere of the VI World Domino Championship September 23-25 at 8 p.m.
So the live-blog tonight will be of the Águilas and the Vaqueros. So break out those Rosetta Stone DVDs you never used, and get your popcorn ready because it's going to be a festive one!
NFL and ESPN to Celebrate Hispanic Heritage Month on Monday Night Football (TMR)