Movies are so formulaic these days that they remind me of the South Park episode where the manatees selected balls to write Family Guy episodes. So you want a chick flick? Okay let's pull out a few ideas....

"Matthew McConaughey as a trash man and a divorced millionaire in Jennifer Aniston meet by chance in a small mining town and set the countryside ablaze." Or a Sports Movie? "Jeff Daniels has to Coach an inner-city school Field Hockey team because of a checkered past at a private school has made him blacklisted at every other school!"

I wouldn't be surprised if they actually did this in Hollywood, and is ultimately the reason why I think they decided to actually greenlight this idea. Via Hollywood Reporter via Puck Daddy....

New Line Cinema will presumably answer that question in a film about professional hockey player Sean Avery's experiences in the fashion world, including his stint as a summer intern at a fashion magazine. Avery, who considers himself something of a fashion jock, in May began a summer internship at Vogue, where, among other duties, he served as guest editor of MensVogue.com.

New Line, which is developing and will produce a big-screen account of his experiences in the fashion world and the relationships he made there, has hired ICM-repped Stan Chervin to write the screenplay. Contrafilms' Beau Flynn and Tripp Vinson, who were behind New Line's sleeper hit "Journey to the Center of the Earth," will produce.

Avery, also repped by ICM, was a member of the NHL's New York Rangers at the time of the internship; he's since signed with the Dallas Stars. Avery told The Hollywood Reporter he's always been a fashionista. "I was always trying to be the best-dressed kid in school," he said.

Avery said that though his experiences made for great storytelling, it was his friends that pushed him into Holly wood's stylish threads. Lauryn Flynn, a friend and director of celebrity services at Burberry, brought the idea to her brother, Beau. Lauryn Flynn will co-produce.

The movie will be a romantic comedy.